Mobile data usage: country comparison
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Source: DFMonitor-PRO Spreadsheet, 2H2016. The spreadsheet includes historic annually reported mobile data volume per country dating back to 2007 (where available) and quarterly reported mobile data volume per operator dating back to 1Q2013 (where available).


For clients: full release report

The metrics publicly peresented on DFMonitor are only a subset of all EU and OECD mobile data competitiveness and spectrum metrics and insights that our consultants have collected, crunched and analysed. Further data cap and price metrics and analysis are available for clients in the 2H 2016 DFMonitor-PRO release report.

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DFMonitor-PRO 2H 2016 release report


Country

EU?

OECD?

Operators

Mobile-centric
Zero-rating video
Zero-rating any app
TB in 2015

GB/month/capita in 2015
Population
SIMs
Regulator
(link to volume stats if available)
Austria (AT)YesYes32
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313,8933.018,700,47113,037,900 RTR
Australia (AU)NoYes31
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441,1761.5723,491,00032,106,000 ACMA
Belgium (BE)YesYes30
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44,5300.3311,289,85312,990,900 IBPT
Bulgaria (BG)YesNo31
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7,153,78410,636,100 CRC
Canada (CA)NoYes30
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328,9670.7934,880,49026,669,693 CRTC
Switzerland (CH)NoYes31
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8,325,194 10,942,200 BAKOM
Chile (CL)NoYes41
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17,556,82026,412,699 SUBTEL
Cyprus (CY)YesNo30
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848,3191,108,456 OCECPR
Czech Republic (CZ)YesYes31
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53,9280.4310,553,84314,373,000 CTU
Germany (DE)YesYes30
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591,0000.6082,162,000114,825,800 BUNDESNETZAGENTUR
Denmark (DK)YesYes41
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213,4773.125,707,2517,744,000 ENS
Estonia (EE)YesYes32
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47,5453.011,315,9442,023,200 TJA
Greece (EL)YesYes30
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33,6830.2610,793,52616,601,000 EETT
Spain (ES)YesYes40
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361,1270.6546,438,42252,021,400 CNMC
Finland (FI)YesYes33
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627,3569.535,487,30810,040,700 VISESTINTAVIRASTO
France (FR)YesYes40
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557,8660.7066,661,62174,584,487 ARCEP
Croatia (HR)YesNo31
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4,190,6694,785,500 HAKOM
Hungary (HU)YesYes32
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55,9000.479,830,48511,320,240 NMHH
Ireland (IE)YesYes31
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122,5002.194,658,5305,058,000 COMREG
Israel (IL)NoYes51
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8,059,4569,674,000 MOC
Iceland (IS)NoYes30
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10,2252.56332,529 411,469 PFS
Italy (IT)YesYes41
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729,0001.0060,665,55183,994,000 AGCOM
Japan (JP)NoYes30
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4,013,4562.63127,298,000161,432,000 SOUMU
Korea (KR)NoYes30
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1,717,8542.8450,423,96059,470,000 KCC
Lithuania (LT)YesNo32
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33,6830.972,888,5584,184,100 RRT
Luxemburg (LU)YesYes30
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11,8601.72576,249868,798 ILR
Latvia (LV)YesYes33
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110,6464.681,968,9572,564,711 SPRK
Malta (MT)YesNo21
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434,403521,207 MCA
Mexico (MX)NoYes32
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254,8300.18118,395,100108,991,800 IFT
Netherlands (NL)YesYes41
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113,4000.5616,979,12016,669,000 ACM
Norway (NO)NoYes32
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103,0881.655,213,985 5,605,596 NKOM
New Zealand (NZ)NoYes30
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26,2080.484,509,7005,957,000 COMCOM
Poland (PL)YesYes44
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552,8001.2137,967,20954,692,000 UKE
Portugal (PT)YesYes30
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79,2890.6410,341,33016,752,700 ANACOM
Romania (RO)YesNo41
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98,8000.4219,759,96826,643,000 ANCOM
Sweden (SE)YesYes41
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471,5633.999,851,01714,371,000 PTS
Slovenia (SI)YesYes31
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11,2500.452,064,1882,181,405 AKOS
Slovak Republic (SK)YesYes31
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5,426,2526,951,000 TELEOFF
Turkey (TR)NoYes30
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556,0320.5978,741,053 74,875,000 BTK
United Kingdom (UK)YesYes42
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873,0001.1165,341,18382,571,500 OFCOM
United States (US)NoYes42
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9,650,0002.52318,857,100371,796,000 FCC
Insights and external articles citing DFMonitor about data usage
Capacity utilization and fixed-to-mobile broadband substitution potential – A study of 64 European operators
2017
networkeconomics
mobile-first
spectrum
5G
massiveMIMO
Finland
United Kingdom
Poland
Austria
Germany
Hutchison
Telefonica
Play
Elisa

March 2017
We modelled LTE network capacity based on existing FDD and TDD spectrum holdings (and potential acquisitions in 2.3 and 3.4-3.8 GHz bands) and sizes of the macro site grids. Without and with Massive MIMO in the TDD bands. Topical for operators contemplating fixed-to-mobile broadband substitution ahead of upcoming 700, 1500 (SDL), 2300, 3400-3600 MHz spectrum auctions.

Tight oligopoly mobile markets in EU28 in 2016
2016
spectrum
networkeconomics
pricing
merger
mobile-first
zero-rating
Germany
DeutscheTelekom
Vodafone
Telefonica
Orange

December 2016
Fixed-line broadband interest, zero-rating video and big telco ownership impedes competition in mobile markets

Is spectrum usage harmonised across the EU28 national mobile markets?
2016
5G
spectrum
mobile-first
networkeconomics
Vodafone
Telefonica
DeutscheTelekom
Orange
KPN
DNA
Elisa
Tele2
Finland
Greece

November 2016
Spectrum harmonisation: the key to 5G? Rewheel's material presented on the ECTA Regulatory Conference 2016

The Commission proposed wholesale data roaming cap of €8.5/GB is anomalous and will distort competition in North-Eastern mobile markets where retail gigabyte prices are competitive
2016
roaming
networkeconomics
Finland
Poland
Denmark
France
United Kingdom
Italy
Germany
Spain

October 2016
UPDATED with DG Competition's response to Rewheel's concerns. How low should the wholesale data roaming cap be in 2017 to avoid the distortion of competition in North-Eastern domestic mobile markets where retail gigabyte prices are competitive?


Finnish-like unlimited mobile data model now proliferating in Europe
2016
Finland
Germany
Hungary
Elisa
Vodafone
DNA
mobile-first
spectrum
roaming
pricing
networkeconomics

[External post, Linkedin]
October 2016
Efficient use of radio spectrum resources: Elisa Finland is the world's most efficient operator in turning MHz-s into gigabytes. Elisa in Finland pumps 26 times as much gigabyte per MHz per population as Vodafone in Germany. Unlimited mobile data model spreading in Europe, increasing North-South tentions in the EU mobile data roam like at home debate.

EU’s 5G competition challenge
2016
5G
mobile-first
networkeconomics

July 2016
A handful of big telco groups – with vested interests in fixed-line broadband – impose very restrictive mobile internet usage caps. This raises serious concerns that these telco groups – that tightly control most EU national markets – will not be incentivised to sell competitively priced 5G internet access.

Mobile data usage (gigabyte volume) in Finland is set to overtake fixed-line broadband usage in Germany in 2016
2016
Finland
Germany
mobile-first
Elisa
Dna
TeliaCompany
networkeconomics

May 2016
In 2016 mobile data volume consumption per person in Finland is set to exceed fixed-line broadband volume consumption per person in Germany. Anecdotal evidence reported by WDR (German public media) indicated that younger users are frustrated by very restrictive smartphone plan volume caps.

Telenor Denmark – Turnaround strategy
2016
Telenor
Denmark
mobile-first
networkeconomics

April 2016
Telenor’s Danish strategy is in tatters. Telenor’s 4 to 3 consolidation attempt was blocked by the European Commission while its ‘me too’ strategy has been a failure dragging down its profitability. Can Telenor turn the business around and return to profitability?

Spectrum use in Finland and the UK versus Germany
2014
Finland
United Kingdom
Germany
spectrum
networkeconomics

March 2014
According to data reported by the national regulatory authorities and presented in the first release (1H2014) of the DFMonitor the average monthly mobile data consumption per capita varies greatly across EU28. In 2012 the Finnish consumed on average 1.49 Gigabyte every month while the British 0.38 Gigabyte. The Germans on the other hand consumed a dismal 0.15 Gigabyte every month. Why do consumers in competitive markets (where a challenger operator is present) consume up to 10 times more mobile data than consumers in protected markets such as Germany? Are Germans less eager users of the internet?

Rewheel's input to public consultation of the European Parliament
2013
zero-rating
spectrum
networkeconomics

November 2013
On the 4th of November 2013 Rewheel has submitted its contributions to the public stakeholder consultation launched by the ITRE Committee of the European Parliament on the European Commission's proposal on a telecoms regulation titled 'Connected Continent'.

E-Plus Germany mobile data impact analysis — showing way forward for challenger operators?
2010
Germany
KPN
spectrum
mobile-first
networkeconomics

November 2010
Up until late 2009 E-Plus had been following a low cost challenger strategy primarily targeting customers with no or very light mobile data needs. But late 2009, when it became apparent that fast mobile data is not a niche offering any longer but is becoming an essential need of the mass consumer base in Germany and in other developed telecoms markets, they swiftly declared a new, “voice+data” strategy.

Mobile telecom margins safe in data surge - study
2010
spectrum
mobile-first
networkeconomics

[External article, Reuters]
September 2010
New technology and falling equipment prices will sustain profit margins at mobile telecom operators even if data traffic over their networks grows twentyfold, a [Rewheel] study said.

2010
spectrum
mobile-first
networkeconomics

September 2010
Market saturation, eroding voice ARPU and climbing data capacity upgrade costs are threatening the sustainability of mobile operators’ historically high profitability. We show that by taking timely actions on both the retail and network cost fronts smart operators can sustain their profitability while redefining their business to serve the increasingly data centric life style of their customers.

2010
Germany
Finland
spectrum
networkeconomics

August 2010
There is a common opinion in the industry that 3G/HSPA mobile data networks are congested because operators are running out of their spectrum resources. Considering the traffic demand, likely traffic geo-distribution, daily profile and the constrains of HSPA and LTE technology our models show that in typical mature mobile telecommunications markets spectrum scarcity alone does not cause a capacity crunch yet.

FACTBOX - What does the new LTE mobile technology offer?
2010
spectrum
networkeconomics

[External article, Reuters]
February 2010
Here are some facts on the new technology, which will also be one of the key topics at the world's largest wireless trade show, Mobile World Congress, next week in Barcelona. Based on Rewheel insights.

2010
spectrum
networkeconomics

February 2010
The budget of operators’ LTE investments is being squeezed by the challenging mobile data business case. In order to make economic sense, the cost of rolling out an LTE network cannot be more than a fraction of the money that has been spent on 3G rollouts. Moreover, the price of incremental capacity upgrades needs to be at least ten times lower than the typical price of adding comparable capacity to HSPA networks.



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