Why do some telcos charge over twenty times more for gigabytes on smartphones than on data-only plans?
One possible reason could be to make their own zero-rated traffic heavy smartphone apps more appealing to the end consumers.
We compared the pricing of incremental gigabytes of Vodafone, Deutsche Telekom, Telefonica, Orange and Hutchison across their EU & OECD footprints.
List of all research reports and external articles
Featured research reports
The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals