Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets
January 2017
  • The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016
  • While in 4-MNO markets gigabyte prices converged to the lowest (Danish) level in the German and Austrian consolidated markets prices diverged from the lowest level

Key findings
  • Germany, Austria: The gap between gigabyte prices (i.e. unit prices) in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016
  • Denmark, UK, France, Italy: Gigabyte prices stopped falling as sharply, flattened out or even briefly rose after 4 to 3 mergers were announced. After the mergers were objected/remedied prices started falling sharply again
  • Poland: No 4 to 3 consolidation has so far been attempted in Poland. The presence of Play, a mobile-centric MNO, has pushed Polish prices to lowest among the group of nine countries
  • Sweden: Swedish gigabyte prices have not fallen as fast as French and Polish prices. Was Hutchison group’s consolidation strategy the reason? Is 4 to 3 consolidation in Sweden still on Hutchison’s agenda?
  • Netherlands: Tele2's anaemic launch has so far failed to shake up the Dutch mobile data market. After an initial fall gigabyte prices were almost flat in 2016. Is 4 to 3 consolidation in the Netherlands still on Tele2’s agenda?
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2017
pricing
merger
Germany
Austria
Italy
Denmark
United Kingdom
France
Poland
Sweden
Netherlands
Hutchison
Telefonica
Iliad
Play
Tele2
Vimpelcom


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