Efficient use of radio spectrum resources: Elisa Finland is the world's most efficient operator in turning MHz-s into gigabytes. Elisa in Finland pumps 26 times as much gigabyte per MHz per population as Vodafone in Germany. Unlimited mobile data model spreading in Europe, increasing North-South tentions in the EU mobile data roam like at home debate.
In 2016 mobile data volume consumption per person in Finland is set to exceed fixed-line broadband volume consumption per person in Germany. Anecdotal evidence reported by WDR (German public media) indicated that younger users are frustrated by very restrictive smartphone plan volume caps.