Data caps and prices: country comparison
Show OECD
Click to learn more about the DFMonitor-PRO Spreadsheet >
Source: DFMonitor-PRO Spreadsheet, 2H2016. The spreadsheet includes 1,775 4G LTE smartphone (with at least 1,000 minutes and SMSs) and data-only tariffs of 135 operators and 57 MVNOs. Tariffs may have tethering or mobility restrictions. The DFMonitor-PRO Spreadsheet allows the analysis of any gigabyte or price baskets. It includes median fully allocated and weighted average incremental gigabyte prices per country and per operator as well all zero-rated or differential priced applications per country and per operator.


For clients: full release report

The metrics publicly peresented on DFMonitor are only a subset of all EU and OECD mobile data competitiveness and spectrum metrics and insights that our consultants have collected, crunched and analysed. Further data cap and price metrics and analysis are available for clients in the 2H 2016 DFMonitor-PRO release report.

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DFMonitor-PRO 2H 2016 release report


Country

EU?

OECD?

Operators

Mobile-centric
Zero-rating video
GB for €30
(smartphones)
Lowest price of 20GB (€)
(smartphones)
Median fully allocated price per GB
(smartphones)
Incremental GB price
(smartphones)
GB for €25
MBB
(data-only)
Median fully allocated price per GB
MBB
(data-only)
Incremental GB price
MBB
(data-only)
Austria (AT)YesYes32
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20.0029.90
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Australia (AU)NoYes31
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8.0049.64
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Belgium (BE)YesYes30
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2.00
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Bulgaria (BG)YesNo31
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0.00100.87
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Canada (CA)NoYes30
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0.50136.00
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Switzerland (CH)NoYes31
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1.5053.69
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Chile (CL)NoYes41
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14.0038.99
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Cyprus (CY)YesNo30
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3.00106.99
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Czech Republic (CZ)YesYes31
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1.50
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Germany (DE)YesYes30
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6.0074.99
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Denmark (DK)YesYes41
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unlimited11.57
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Estonia (EE)YesYes32
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60.0020.99
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Greece (EL)YesYes30
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0.0082.08
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Spain (ES)YesYes40
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7.00
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Finland (FI)YesYes33
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unlimited26.90
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France (FR)YesYes40
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50.0018.99
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Croatia (HR)YesNo31
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11.0040.30
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Hungary (HU)YesYes32
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0.0081.57
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Ireland (IE)YesYes31
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unlimited28.00
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Israel (IL)NoYes51
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unlimited11.76
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Iceland (IS)NoYes30
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1.0046.97
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Italy (IT)YesYes41
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8.0040.00
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Japan (JP)NoYes30
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0.00188.79
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Korea (KR)NoYes30
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0.3071.28
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Lithuania (LT)YesNo32
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unlimited26.85
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Luxemburg (LU)YesYes30
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10.0045.00
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Latvia (LV)YesYes33
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unlimited16.67
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Malta (MT)YesNo21
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0.00
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Mexico (MX)NoYes32
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7.50103.10
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Netherlands (NL)YesYes41
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8.0032.50
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Norway (NO)NoYes32
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5.0044.00
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New Zealand (NZ)NoYes30
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2.50
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Poland (PL)YesYes44
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unlimited11.50
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Portugal (PT)YesYes30
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0.5059.99
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Romania (RO)YesNo41
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5.00
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Sweden (SE)YesYes41
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23.0024.90
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Slovenia (SI)YesYes31
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16.0034.95
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Slovak Republic (SK)YesYes31
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2.0080.00
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Turkey (TR)NoYes30
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15.0035.70
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United Kingdom (UK)YesYes42
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30.0026.42
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United States (US)NoYes42
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3.0044.50
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» Methodology
Insights and external articles citing DFMonitor about pricing and data caps
O2 – Ready to disrupt the German tight oligopoly market
2017
networkeconomics
mobile-first
pricing
merger
spectrum
5G
massiveMIMO
Germany
Telefonica
DeutscheTelekom
Vodafone

April 2017
In March 2017 Telefonica O2 Germany announced 3.5 GHz (they have 83 MHz) Massive MIMO (= very high capacity LTE macro sectors) field trials with Huawei for wireless home broadband and 4K video. Our models predict that O2's macro site grid and spectrum resources (FDD+TDD) could allow it to drive fixed-to-mobile broadband substitution in Germany by connecting millions of households with HD TV service on its high capacity LTE network.

Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets
2017
pricing
merger
Germany
Austria
Italy
Denmark
United Kingdom
France
Poland
Sweden
Netherlands
Hutchison
Telefonica
Iliad
Play
Tele2
Vimpelcom

January 2017
The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016

Tight oligopoly mobile markets in EU28 in 2016
2016
spectrum
networkeconomics
pricing
merger
mobile-first
zero-rating
Germany
DeutscheTelekom
Vodafone
Telefonica
Orange

December 2016
Fixed-line broadband interest, zero-rating video and big telco ownership impedes competition in mobile markets


Finnish-like unlimited mobile data model now proliferating in Europe
2016
Finland
Germany
Hungary
Elisa
Vodafone
DNA
mobile-first
spectrum
roaming
pricing
networkeconomics

[External post, Linkedin]
October 2016
Efficient use of radio spectrum resources: Elisa Finland is the world's most efficient operator in turning MHz-s into gigabytes. Elisa in Finland pumps 26 times as much gigabyte per MHz per population as Vodafone in Germany. Unlimited mobile data model spreading in Europe, increasing North-South tentions in the EU mobile data roam like at home debate.


The EC proposed wholesale data roaming cap of €8.5/GB is much higher than domestic retail prices across most EU states
2016
roaming
pricing

June 2016
The Commission proposed wholesale data roaming cap of €8.5/GB appears to be carefully calibrated to protect the very high domestic retail prices charged by operators in tight oligopoly markets (e.g. Germany, Spain) while penalizing operators with competitive much lower domestic retail prices (e.g. Finland, Denmark, Poland)


Tight oligopoly mobile markets in EU28 in 2015
2016
spectrum
pricing
merger
mobile-first
zero-rating
Germany
DeutscheTelekom
Vodafone
Telefonica
Orange

January 2016
Comprehensive analysis of factors that give rise to unilateral anti-competitive effects leading to non-competitive outcomes and consumer harm in tight mobile oligopolies.


Tight oligopolies and the need for ex ante regulation – Why BEREC is right and ETNO is wrong
2015
tight-oligopoly
mobile-first
zero-rating
pricing

August 2015
There are substantial empirical market evidences supporting the notion that close to half of EU’s mobile markets exhibit tight oligopoly non- or sub-competitive market outcomes.

Europe’s great data divide - Not all countries are created equal when it comes to mobile data usage in the European Union.
2015
Germany
Hungary
Finland
France
United Kingdom
Poland
pricing

[External article, POLITICO Europe]
May 2015
POLITICO.eu reporting on the launch and key findings of the 3rd DFMonitor release.


How much do EU consumers pay to use a Gigabyte of mobile internet on their smartphone while roaming in EU28?
2014
roaming
pricing

December 2014
Analysis of smartphone mobile internet access roaming prices in EU28 in Q4 2014

Google, telcos and the push for a vertically integrated non-neutral internet – Friends, not foes
2014
zero-rating
Google
pricing

November 2014
Vertical integration of internet access with telcos’ specialized services (e.g. telco TV) and vertical integration of dominant search engines with internet search specialized services (e.g. Google Flights) are both severely restricting consumer choice, foreclose competition and harm the open internet

Competition, not consolidation, is the way forward
2014
release
pricing

[External article, Telecom TV]
November 2014
Rewheel, the ‘pro-competitive’ Finnish analyst house, has completed its mobile internet access competitiveness report, Q4 2014 and released some of the key numbers.

EU28 & OECD mobile internet access competitiveness report Q4 2014 (DFMonitor 2nd Release)
2014
release
pricing

November 2014
Major price movements on both sides of the Atlantic between Q1 and Q4 2014. Smartphone internet usage price rankings, price changes and internet access speeds EU28, OECD, 41 countries, 69 operator groups, 136 operators, 40 operator discount brands and 84 MVNOs.

Why do some telcos charge over twenty times more for gigabytes on smartphones than on data-only plans?
2014
pricing

April 2014
One possible reason could be to make their own zero-rated traffic heavy smartphone apps more appealing to the end consumers. We compared the pricing of incremental gigabytes of Vodafone, Deutsche Telekom, Telefonica, Orange and Hutchison across their EU & OECD footprints.

US vs EU & OECD: prices, network performance, consumption, penetration
2014
United States
pricing

April 2014
In this flash insight we benchmarked key mobile internet connectivity competitiveness metrics in the United States against EU Member States and other OECD countries. In addition we show Deutsche Telekom (T-mobile) prices and network performance (measured by OpenSignal) in US vs different EU Member States.

Competitive mobile markets bolster take up, says study
2014
release
pricing
Iliad
United Kingdom
Finland
Austria
Germany
Ireland
United States
Vodafone
Orange
Telefonica
DeutscheTelekom
Iliad
Tele2
Hutchison

[External article, The Financial Times, subscription required]
March 2014
Rewheel is launching a tracker of prices, performance, spectrum use, consumption and adoption across Europe, which includes 1,404 smartphone and data-only tariff plans offered in 43 countries from 145 operators.

Price level drives mobile connectivity adoption and use
2014
pricing

March 2014
The high, in many cases unaffordable, Gigabyte prices commanded by operators in protected markets where challengers are not present are effectively suppressing mobile broadband penetration and most importantly mobile data consumption.

Debunking false claims of ETNO: EU is NOT falling behind in 4G
2013
United States
pricing
Kroes

October 2013
Contrary to GSMA's and ETNO's unsubstantiated claims echoed by Vice President Neelie Kroes Commissioner for EU's Digital Agenda, European 3G/4G consumers pay 5x less and use more mobile data at faster connections speeds than US consumers.

Smartphone tariffs with unlimited minute & SMS in EU28-US-CH-NO
2013
pricing

October 2013
Mobile internet access represents the fuel of the digital economies, the price of gigabytes is analogue to the price of energy (€/kWh) for traditional industries. Proliferation of all you can eat voice & SMS tariffs exposes non-competitive mobile internet pricing practices.

European smartphone users face huge price disparities -study
2013
Vodafone
Telefonica
pricing

[External article, Reuters]
May 2013
Smartphone users in European countries served only by large groups such as Vodafone Group Plc and Telefonica SA pay twice as much for services as consumers in more competitive markets with an independent "challenger" operator, according to research. Citing Rewheel research.

EU27 mobile data cost competitiveness report - May 2013 (Rewheel's second extensive EU-wide mobile data cap and pricing analysis)
2013
release
pricing
spectrum
Germany

May 2013
EU’s single telecom market is threatened by the lack of mobile network infrastructure based competition within the national borders of half of EU’s member states and from the noticeable absence of pan-European retail operators offering borderless European tariffs.

EU27 smartphone tariff competitiveness report - December 2012 (Rewheel's first extensive EU-wide mobile data cap and pricing analysis)
2013
release
pricing

January 2013
Smartphones represent the vehicles and their tariff plans the fuel of the digitial economy. Our research reveals alarming differences in the absolute price level and affordability of smartphone tariffs across the EU27 member states. Moreover, our analysis shows that in the affected member states high prices are already suppressing mobile internet adoption. The impacts of E5 Group presence are also addressed.



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